STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands Carolina Rogoll, a successful branding professionals and educator, will release her new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands (Allworth Press) June 2, 2015. With her unique experience as both a brand manager at the world’s largest […]
Tag: "your brand"
The essential elements of brand building. By George Pyne Every day, new businesses launch and established companies make the decision to re-brand in order to stay culturally relevant. So how do you ensure your brand has a strong voice and compelling content that best reflects your key messaging? How do you convince consumers to actually […]
Your brand and the importance of brand cohesivenes across social media. By Ben Laube Developing and representing your brand effectively on social media is one of the most important tasks to consider when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. […]
Follow these signs from a pro that indicate you need to refresh your brand. Don’t let nostalgia, “nephew art,” or a poor identity hold your business back. By Dan Antonelli CEO and Creative Director, Graphic D-Signs, Inc. It’s understandable why many small business brands need help. Fledgling businesses often exhaust their financial resources paying for […]