How do you create and build a brand? To create a compelling brand, you have to capture more than just the market share, you capture the total mindshare –that is, minds, hearts, soul and hence the unimpeachable trust of your customers. That is what leads to brand loyalty. Libby Gill, veteran management consultant and author […]
Tag: "what is a brand"
Jeff Bezos, of Amazon.com knows a lot about building a brand and brand identity. Your basic brand identity consists of a logo, business card, letterhead, and home page of your website. This basic set of materials can be extended to include your letterhead, brochure, folder, flyer, or any other professionally designed pieces. Here are five […]