Branding your small business is key. Few attributes are more essential to a company’s success than strong, positive brand recognition. How the world perceives a company’s brand can spell the difference between a strong, thriving industry leader and an also-ran. But the old ways of branding have fallen by the wayside. At one time, companies […]
Tag: "Walt Denny"
Successful companies are continually striving to build stronger relationships with their customers to create customer loyalty. Traditionally this was through effective Customer Relationship Management (CRM), in which companies’ sales, marketing, and service and support departments participated in providing the data and intelligence needed to build lasting bonds with their customers. Online surveys conducted by IBM […]
At first blush, QR codes would appear to offer nothing but upside. A quick scan of a mobile device across an odd-looking square symbol, and the user is presented with your company’s landing page, how-to video or promotion. No wonder QR Codes have proliferated in the past couple years, and are now found everywhere from […]
Whether real-world or virtual, special events can do wonders to promote your company. Promotional events can encompass many kinds of happenings, from grand openings, open houses, seminars, product launches and tastings to webinars, Tweetups and online discussion groups. And that’s just a start. If well designed and implemented, all these events can generate buzz and […]
Arguably, one of the most-discussed topics among marketers over the last few years has been social media – in particular, how to quantify or otherwise measure the investment in blogging or participation on sites like Facebook, Twitter, LinkedIn and the new Google+. Measurement, it seems, has been a sticking point for many who hesitate to […]