Add marketing power in your tweets When it comes to Twitter, writing interesting and engaging Tweets is among the most important strategies for success. Sure, it’s easy to write a 140-character blurb for your business. But how do you know if others are actually engaging with your Tweets, and how can you […]
Twitter Can Help Retailers Ring Up Holiday Sales Five Tips for a #jollyholiday Campaign The holidays are here, and businesses everywhere are working to attract shoppers to their stores. And with nearly $617 billion in estimated sales (Shop.org), it’s no surprise that businesses are getting better and better at using a sophisticated marketing mix to […]
By Stephanie Abrams and Courtney Spritzer Co-Founders, SocialFly NY Twitter can be a very useful marketing tool for your business. There are over 560 million users and it is often used as a forum to discuss recent news, pop culture, and personal opinions. I would urge all business owners to search for their company […]
Think social media isn’t important or necessary for your small business? Think again. According to statistics from facebook, each day more than 20 billion minutes are spent on the site. Social media has transformed every aspect of society. Consumers, shoppers and clients are now the critics. They can photograph a bad meal and post it […]
Employees might or might not ask to establish links with their bosses on Facebook and LinkedIn, and VerticalResponse CEO Janine Popick says both perspectives are understandable. What’s important for your business, however, is to “make sure you’ve got a social media policy in place and be consistent with it,” she recommends.
When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core […]
Small businesses are increasing their use of the Internet and social media platforms to connect with customers and grow their businesses, according to a recent Citibank survey. Sixty-five percent of the 749 small business owners surveyed across the United States cited increasing marketing activities as a key step in growing their business. While the overwhelming […]
Find tweeters in your region or field of interest on twellow.com. Twellow is a search directory of people by area of expertise, profession or other attribute listed in personal profiles on Twitter.
If you haven’t set up a twitter account, do it today. It’s a free tool that can help you build contacts, share information and gives you real-time access to a wide variety of people with whom you are now connected. Twitter is a microblogging tool where you are limited to 140 characters per post or […]
Nearly four out of 10 people (36%) who follow a hotel on Facebook and Twitter buy more from that hotel or chain, a Starwood executive told hoteliers recently. The vast majority of social media fans, however, don’t. That’s according to Justin Holmerud, a Starwood marketer who specializes in social media. Holmerud mentioned the 36% figure […]