When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core [...]
Small businesses are increasing their use of the Internet and social media platforms to connect with customers and grow their businesses, according to a recent Citibank survey. Sixty-five percent of the 749 small business owners surveyed across the United States cited increasing marketing activities as a key step in growing their business. While the overwhelming [...]
Find tweeters in your region or field of interest on twellow.com. Twellow is a search directory of people by area of expertise, profession or other attribute listed in personal profiles on Twitter.
If you haven’t set up a twitter account, do it today. It’s a free tool that can help you build contacts, share information and gives you real-time access to a wide variety of people with whom you are now connected. Twitter is a microblogging tool where you are limited to 140 characters per post or [...]
Nearly four out of 10 people (36%) who follow a hotel on Facebook and Twitter buy more from that hotel or chain, a Starwood executive told hoteliers recently. The vast majority of social media fans, however, don’t. That’s according to Justin Holmerud, a Starwood marketer who specializes in social media. Holmerud mentioned the 36% figure [...]