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Tag: "the 80/20 rule"

[ 0 ] Aug. 29, 2013

How To Come Up With The Right Target Market For Your Small Business

Once you have a profile of your customers in terms of age, gender, income level, geographic area and interests, focus your time, energy and resources on those who are, or may be, your best customers. It is important to do this because you have limited resources and cannot be all things to all people. Business […]

[ 0 ] Aug. 20, 2013

Marketing Expert to CEO’s: Fire Sales People Faster

Perry Marshall, the world’s foremost authority on Google advertising and author of 80/20 Sales and Marketing , says, “10 to 20 percent of sales people should be fired right now. Management can’t fix them, sales rehab can’t fix them. They’re the wrong fit. CEO’s with cojones will get rid of them and hire new ones. […]

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