Subway ranks third, behind Ford Motor and Amazon, on the latest YouGov BrandIndex list of U.S. brands that generate the most buzz. History Channel and Lowe’s round out the top five. The survey comes out every six months and includes interviews with 20,000 people per week.
Subway founder Fred DeLuca opened his first sandwich shop at the age of 17, using $1,000 he’d borrowed from a family friend — and now he’s overtaken McDonald’s to turn Subway into the world’s biggest restaurant chain. The secret, he says, was an aggressive franchising policy that gave heavy discounts and incentives to restaurant operators [...]
The Subway restaurant chain has announced that its salad bowls and lids are now made from 95 percent post-consumer recycled (PCR) materials; predominately from plastic soda and water bottles. By using the 95 percent PCR, the Subway brand is keeping 2.62 million pounds of plastic out of landfills, which represents about 500,000 gallons, or 10,000 barrels, [...]
Many health-conscious U.S. adults, who belong to a gym and buy local or organic food, had lunch in a fast-food restaurant in the last month, a survey found. Market consumer research firm Scarborough found 74 percent of the health-conscious consumers — 21 million American adults — visited a fast-food restaurant for lunch in the past [...]
Subway’s recognizable yellow color scheme and logo are the brainchild of Dick Pilchen. The 71-year-old was the first employee with the company, hired to help market the fledgling concept at the request of founders Fred DeLuca and Dr. Peter Buck. Pilchen is now a multi-unit operator of Subway, co-owning five stores throughout Massachusetts. He anticipates [...]
The Subway restaurant chain has mad a commitment to making its restaurants and operations more environmentally-friendly. In doing so, the company has shifted to 100-percent recycled napkins, towel and tissue products; tapped plants and distribution centers that are strategically located to reduce transportation and food costs; and increased recycled content in paper packaging to 78 percent. [...]
Subway plans to hit its target of 125 stores across the Middle East by the end of 2011, and then to continue expansion at the rate of 25 stores per year thereafter. The expansion is part of the group’s wider plans to grow globally after recently overtaking McDonald’s as the food chain with the most [...]