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Tag: "strategy"

[ 0 ] Nov. 29, 2012

Teacher Sells Ad Space On Tests

A cash-strapped math teacher named Tom Farber in Rancho Bernardo, California, raised money for the class and school by selling ads of sponsorship on coursework and tests. He charged $10 for a quiz and $30 for an ad on a final.

[ 0 ] Oct. 22, 2012

Happy Holiday$: Marketing Tips For A Great Season

Tips to help small business owners connect with customers for the holiday season. By Connie Certusi Executive Vice President and General Manager Sage Small Business Accounting With the holiday season right around the corner, many small business owners are planning for the busiest time of the year, and it’s the perfect time to appreciate your […]

[ 0 ] Oct. 22, 2012

The UPS Store To Small Biz: “We’re Here For You”

With small businesses representing more than 99 percent of businesses in the U.S., it may seem that they would have a wealth of resources to turn to for support. Yet the majority say they feel alone, according to new research by The UPS Store. The research shows small business owners feel they don’t get the […]

[ 0 ] Oct. 22, 2012

Top 10 Mistakes When Using Social Media In Business

When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core […]

[ 1 ] Oct. 9, 2012

Marketing With Cash

Back in 2004, USA Network used stickers to promote its show: Traffic: The Miniseries. They affixed 50,000 of their stickers to $1 bills that were distributed in New York and Los Angeles. The Humane Society has done it, too.

[ 0 ] Oct. 8, 2012

Shoplet.com Offers Easy Home-Office Buying Solutions

There are currently 38 million home based businesses in America. Due to the cost effectiveness of running a business out of one’s home, a new home based business appears every 12 seconds. Small business owners have many options to help reduce not only costs, but their carbon footprint by using the space they already have. […]

[ 0 ] Oct. 4, 2012

Incredible Promotions: Babies, Casinos & Tattoos

Marketers fiercely battle for sales and it seems as though everything is up for grabs as a billboard. An Internet casino once paid a couple $15,000 to name their newborn son “GoldenPalaceDotCom” Silverman as a way of promoting their venue. The same casino once paid a woman to tattoo their URL on her head.

[ 0 ] Sep. 24, 2012

How To Hire A Writer For Your Press Release

By Dan Janal If you’re a great small businessperson, you’re probably not a great press release writer. And why should you be? There’s more money to be made servicing your current customers and attracting new clients. With the list of to-dos constantly growing, it’s a smart idea to hire someone to write press releases for […]

[ 0 ] Aug. 16, 2012

IHOP Restaurant Caters To Mourners

An IHOP restaurant in Bloomfield, NJ is catering to mourners. The restaurant already caters to schools, community groups and religious organizations and decided to reach out to those attending funerals with a place to book their after-service gathering.

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