State your long-range goals and the milestones you will have to pass to achieve them. Then make a timetable for accomplishing specific short-term business objectives that will enable you to reach your larger goal. As an example, your long-range goal may be “to be the largest manufacturer of computer furniture in the Northeast.” First you [...]
According to Smoothie King CEO Wan Kim, it is important for entrepreneurs to learn from their mistakes and to believe in the work of their organizations. “You have to stick with one direction and keep looking ahead. It will be a lot easier to stay in one direction if you truly believe what you do,” [...]
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. – Ray Kroc. He joined McDonald’s in 1954 and built it into one of the world’s most successful brands.
Memorable Presentations Require You To T.H.I.N.K. By Kevin E. O’Connor, CSP Too many presenters say things like: “I know you can’t read this but…” “This is pretty dull stuff so I’ll try to get through it quickly.” “You may be bored by my presentation today but it is really important.” “Let me tell you a [...]
The Power of Introverts In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert. But, as Susan Cain argues in this passionate talk, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated. Our world prizes extroverts [...]
Institutions Vs. Collaboration In this prescient 2005 talk, Clay Shirky shows how closed groups and companies will give way to looser networks where small contributors have big roles and fluid cooperation replaces rigid planning. Clay Shirky argues that the history of the modern world could be rendered as the history of ways of arguing, where [...]
What Our Language Habits Reveal In an exclusive preview of his book The Stuff of Thought, Steven Pinker looks at language and how it expresses what goes on in our minds — and how the words we choose communicate much more than we realize. Linguist Steven Pinker questions the very nature of our thoughts — [...]
You never know when the media will want to interview you about your small business, your shop, your new discount program, your community goodwill and charity work and so on. Be prepared with a photo that you can easily send out to the local newspaper or TV station. Get a good photo taken and avoid [...]
The Case For Collaborative Consumption In her talk, Rachel Botsman says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.
By Jerome Byers, head of Citibank Small Business Bustling holiday shoppers are a welcome sign to small business owners across the country and they’re also a signal to start thinking about resolutions for the New Year. To pick a resolution that will pack your shop or increase orders all year through, it’s most effective to [...]
Whether real-world or virtual, special events can do wonders to promote your company. Promotional events can encompass many kinds of happenings, from grand openings, open houses, seminars, product launches and tastings to webinars, Tweetups and online discussion groups. And that’s just a start. If well designed and implemented, all these events can generate buzz and [...]
By Karen Mills, SBA Administrator As Administrator of the SBA, I have the opportunity to travel around the country meeting with small business owners and entrepreneurs. As you talk to these men and women, and walk the shop floor of their facilities, you understand exactly why America’s small businesses are the economic engine of our [...]