Steve Nicholls, author of Social Media in Business, Offers 10 Tips to Write a Policy That Promotes Growth and Protects Against Risk- Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up [...]
Tag: "Steve Nicholls"
It is incumbent on business executives to stay ahead of the social media curve in order to compete efficiently in their respective industries. However, when you consider where social media was just five years ago, it is impossible to imagine where it will be by 2020. This can be daunting for CEOs and other top [...]
When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core [...]
Every business knows about social media, many businesses have some sort of social media presence, but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: The Three “C’s” Steve Nicholls, author of the best-selling book “Social Media in Business” (www.SocialMediaInBusiness.com), [...]