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Tag: "Stephen Key"

[ 0 ] Jan. 11, 2014

Startup Saturday: Coming Up With A Simple Idea

Stephen Key (with Colleen Sell) wrote One Simple Idea for Startups and Entrepreneurs (McGrawHill, 2013) and in it advocated that one reason small businesses fail is because their ideas are ‘too big.’ Too new or too complicated for the market to grasp and buy. Key says begin small and start with a very simple idea. […]

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