6 issues for $14.97 Subscribe Now
Subscribe via RSS Feed

Tag: "Starwood says social media fans buy more"

[ 0 ] Oct. 6, 2011

Only Some Social Media Followers Buy More

Nearly four out of 10 people (36%) who follow a hotel on Facebook and Twitter buy more from that hotel or chain, a Starwood executive told hoteliers recently. The vast majority of social media fans, however, don’t. That’s according to Justin Holmerud, a Starwood marketer who specializes in social media. Holmerud mentioned the 36% figure […]

Page 1 of 11