Nearly four out of 10 people (36%) who follow a hotel on Facebook and Twitter buy more from that hotel or chain, a Starwood executive told hoteliers recently. The vast majority of social media fans, however, don’t. That’s according to Justin Holmerud, a Starwood marketer who specializes in social media. Holmerud mentioned the 36% figure [...]
Tag: "Starwood says social media fans buy more"
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