Engagement is the key to social media success.
Tag: "social media"
Are You Social Media Savvy? Learn About the Digital Divide: What are Consumers Expecting from You By Kelly Meeneghan Peters, Manager 1&1 Internet (www.1and1.com) As new gadgets enter the mainstream and online platforms gain popularity, it is important to look at the true level of influence these elements have over consumers. Purchasing decisions, brand awareness […]
How to Succeed In Social Media without Really Trying By Rochelle Sanchirico Head of Marketing and Analytics, Webs Lots of small businesses are harnessing the power of social media to solidify their brand recognition, grow their businesses and deepen their relationship with existing customers. However, there are also lots of small business owners who would […]
Make Social Media Work For You, Not Against You By Kelly Meeneghan Peters Manager 1&1 Internet Inc. (www.1and1.com) The pressure to maintain an engaging and entertaining social media feed can be a challenge for all small business owners. The outlets demand a regular stream of content, regular engagement and engaging posts. While some business owners […]
Social Listening and Other Twitter Features to Boost Your Bottom Line By Ben Read Engagement is the key to sales, and social media channels give businesses a way to directly engage with fans, customers and potential customers. Small businesses need to be on social media because their customers are on social media. And with the […]
By Sean Makulowich Social Media Manager at RapidAdvance Social media is an effective marketing tool that allows businesses to build relationships with their target audience and promote products, services, and content to people they know are already – at least to some extent – interested in what they have to offer. However, just like any […]
BizBrag has developed an application that has been proven to be very beneficial to small businesses around the country, and it’s free for them to use. The BizBrag app works by encouraging local businesses to work together to help promote each others products and services. This is ideal for small business owners, distributed organizations, Realtors, […]
New research released today by CompTIA, the non-profit association for the information technology (IT) industry, suggests that businesses can improve communications, recruiting, customer relationships and other processes by expanding their social engagement beyond well-known public sites. “Social media and social networking are widely recognized terms associated with large public sites like Facebook, Twitter and LinkedIn,” […]
Small businesses are increasing their use of the Internet and social media platforms to connect with customers and grow their businesses, according to a recent Citibank survey. Sixty-five percent of the 749 small business owners surveyed across the United States cited increasing marketing activities as a key step in growing their business. While the overwhelming […]
Focus group sessions held in three major U.S. cities resulted in recommendations to the U.S. Small Business Administration on how to improve its award-winning SBA.Gov website and maximize social media tools and tutorials for the 800,000 individuals who visit the site each month. Focus groups in Baltimore, Richmond and Washington, D.C., helped SBA learn how […]
eNewsletters, Facebook, Twitter, blogs, email and more – the tools of the personal training business aren’t just weights, bands and machines anymore. More and more, successful trainers are turning to technology to help them build, maintain and increase business during challenging economic times. In particular, FitNews.tv offers online, mobile marketing that helps trainers organize their […]
By Scott Klososky Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be the Zen master of social tools, then first understand the need to implement elements of social that will both drive revenues, and cut back office costs. Too many […]