It is incumbent on business executives to stay ahead of the social media curve in order to compete efficiently in their respective industries. However, when you consider where social media was just five years ago, it is impossible to imagine where it will be by 2020. This can be daunting for CEOs and other top [...]
Whether real-world or virtual, special events can do wonders to promote your company. Promotional events can encompass many kinds of happenings, from grand openings, open houses, seminars, product launches and tastings to webinars, Tweetups and online discussion groups. And that’s just a start. If well designed and implemented, all these events can generate buzz and [...]
Facebook is teaming up with the International Franchise Association. The trade association, representing more than 825,000 U.S.-based franchise establishments, said recently that Facebook has become an official member, with the intent to connect “franchisors and franchisees with tools to grow their franchise systems and better connect with customers in their communities.” Franchised companies are looking [...]
