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Tag: "social media and business marketing"

[ 0 ] May. 10, 2013

Staples Survey Says Small Biz Sees Value In Social Media

Small business owners recognize the power of social media in engaging customers but most lack the expertise to apply the latest digital marketing tools to their businesses, according to a recent survey conducted by Staples, Inc. (NASDAQ: SPLS), the world’s largest office products company and second largest internet retailer. ‚ÄúSmall businesses play a vital role […]

[ 0 ] Feb. 6, 2012

Measuring Social Media: Tactics That Are Gathering Momentum

Arguably, one of the most-discussed topics among marketers over the last few years has been social media – in particular, how to quantify or otherwise measure the investment in blogging or participation on sites like Facebook, Twitter, LinkedIn and the new Google+. Measurement, it seems, has been a sticking point for many who hesitate to […]

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