Small business owners recognize the power of social media in engaging customers but most lack the expertise to apply the latest digital marketing tools to their businesses, according to a recent survey conducted by Staples, Inc. (NASDAQ: SPLS), the world’s largest office products company and second largest internet retailer. “Small businesses play a vital role [...]
Tag: "social media and business marketing"
Arguably, one of the most-discussed topics among marketers over the last few years has been social media – in particular, how to quantify or otherwise measure the investment in blogging or participation on sites like Facebook, Twitter, LinkedIn and the new Google+. Measurement, it seems, has been a sticking point for many who hesitate to [...]