Whether real-world or virtual, special events can do wonders to promote your company. Promotional events can encompass many kinds of happenings, from grand openings, open houses, seminars, product launches and tastings to webinars, Tweetups and online discussion groups. And that’s just a start. If well designed and implemented, all these events can generate buzz and [...]
Back in 2004, USA Network used stickers to promote its show: Traffic: The Miniseries. They affixed 50,000 of their stickers to $1 bills that were distributed in New York and Los Angeles. The Humane Society has done it, too.
The holidays are just around the corner and the final touches are being made to holiday marketing campaigns. Hopefully marketers and brands have included QR codes on their packaging and marketing materials – if not, they are going to be missing out on an opportunity to attract and engage consumers to buy products and services. [...]
