The Power of Introverts In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert. But, as Susan Cain argues in this passionate talk, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated. Our world prizes extroverts [...]
Tag: "small business marketing"
Word of mouth is still a great marketing tool and you should plan a campaign to contact your satisfied clients and ask if they will write you a one or two sentence testimonial that you will post on your website. If at first you don’t get a good response, consider offering an incentive, such as [...]
By Dan Janal If you’re a great small businessperson, you’re probably not a great press release writer. And why should you be? There’s more money to be made servicing your current customers and attracting new clients. With the list of to-dos constantly growing, it’s a smart idea to hire someone to write press releases for [...]
By Paul Turnbull Using email marketing campaigns during the holiday selling season is fast becoming a time-honored tradition right alongside decorating the Christmas tree. Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it [...]