STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands Carolina Rogoll, a successful branding professionals and educator, will release her new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands (Allworth Press) June 2, 2015. With her unique experience as both a brand manager at the world’s largest […]
Tag: "small business branding"
Expert offers five tips on how you can develop your brand identity. By Andrew Modlin CEO, ModMan Enterprises When developing the brand identity for a new company, a common trap is to get caught up in minute details early on, rather than focusing on the larger, long term picture. Taking a step back in these […]
Celebs, Bravo-lebrities, rappers and models are all cashing in with their own “lifestyle brand.” According to Dr. Tom Guarriello of Truetalk Consulting, “A lifestyle brand is a variety of objects that are surrounding a particular cultural way of living a modern life. Nike is not a lifestyle brand, although the ‘just do it’ mentality can […]