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Tag: "small business branding"

[ 0 ] Mar. 17, 2014

Developing Brand Identity

Expert offers five tips on how you can develop your brand identity.  By Andrew Modlin CEO, ModMan Enterprises When developing the brand identity for a new company, a common trap is to get caught up in minute details early on, rather than focusing on the larger, long term picture. Taking a step back in these […]

[ 0 ] Nov. 26, 2013

From Martha Stewart to Kanye West: Battle of the Lifestyle Titans

Celebs, Bravo-lebrities, rappers and models are all cashing in with their own “lifestyle brand.” According to Dr. Tom Guarriello of Truetalk Consulting, “A lifestyle brand is a variety of objects that are surrounding a particular cultural way of living a modern life. Nike is not a lifestyle brand, although the ‘just do it’ mentality can […]

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