About 33% of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17% of non-Millennials, according to a recent study from Boston Consulting Group. Younger consumers are very much interested in social media and use their friends and digital networks as persuasion to buy products. Therefore, [...]
Tag: "shopping habits of Millennials"
Millennials, the 80 million people now aged 16 to 34, have buying and brand preferences that in many cases diverge sharply from their parents. But millennials need help from friends and family in making just about any decision, including which restaurant to eat at. They’ll use technology (social and mobile) to gather opinions. Sixty-eight percent [...]