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Tag: "selling to the Hispanic community"

[ 0 ] Nov. 9, 2011

Building Trust With Hispanic Community Takes Authenticity

As the retail industry navigates the marketing waters to reach Hispanic consumers, it is important to remember to “keep it real.” That was just one piece of advice Pitbull, a rapper, singer-songwriter and record producer, told attendees at the Hispanic Retail 360 Summit, held in San Diego. “Remember the Taco Bell commercial with the little […]

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