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Tag: "SBOMAG Newsletter"

[ 0 ] Aug. 25, 2014

Five Things To Know About Antitrust Class Action Lawsuits

By Kellie Lerner & Meegan Hollywood Robins, Kaplan, Miller & Ciresi L.L.P As a small business owner, you often wear multiple hats while juggling the many demands of operating your own company.  While the end goal of this balancing act is to increase revenue and maximize profitability, many small businesses neglect an obscure but profitable […]

[ 0 ] Aug. 25, 2014

7 Deadly Sins of Google Adwords

By Sheri Firstenberg AdWords is both an easy-to-get-started and difficult-to-master tool for online advertisers. Although setup can be simple, there are many in-depth features eCommerce owners may not understand or simply overlook. Here’s a look at seven Adwords sins that could be killing your ROI. 1. Choosing Search Network with Display Select When you add […]

[ 0 ] Aug. 18, 2014

Alleviating Consumer’s Security Concerns

By Kelly Meeneghan Peters Manager, 1&1 Internet, Inc. www.1and1.com Conducting business online has provided a level of convenience and accessibility to new levels for both business owners and consumers. However, while the popularity of eBusiness continues to grow, so do consumer concerns regarding security. In fact, a study commissioned by 1&1 Internet (www.1and1.com) of more […]

[ 0 ] Aug. 18, 2014

Five Step Guide To Marketing

By Mark Satterfield If your company’s marketing effort has been filled with big ideas and good intentions, but little tangible results, you aren’t alone. You’ve probably heard the discouraging statistic that 80% of all new businesses fail within the first five years, and that’s not because of a poor idea or bad product. Rather, business […]

[ 0 ] Aug. 18, 2014

Five Skills New Business Owners Must Have

By Shannon Hughes There was a time not long ago when succeeding as a small business owner required a few key strengths: hard work, grit, the ability to hire quality employees and of course, an expertise in the company’s focus industry. The one major requirement of setting up a plumbing business, for example, was a […]

[ 0 ] Aug. 11, 2014

Choosing An Accelerator For Your Business

Choosing an accelerator that best fits your business needs.  By Elton Rivas, KYN co-founder Starting a company a few years ago was a lonely enterprise. The path was simple, yet fairly indirect and organic. It started with an entrepreneur with an idea for a new product or service gathering funds from personal savings, obtaining money […]

[ 0 ] Aug. 11, 2014

The Freelance Economy

Welcome to the freelance economy! Why getting on the payroll might not be in the cards for millennials.  By Isaac Oates Dear Recent College Graduates, Congratulations! It’s sure been a great four years, and I’m sure you’ve learned a lot. Now that you’ve put away the cap and the gown and the pomp and the […]

[ 0 ] Aug. 11, 2014

Overcome the Big Cold Calling Challenge

Expert shares three way to overcome the big cold calling challenge. By Zorian Rotenberg, InsightSquared The success of a sales team can lead to growth and expansion, or major setback. And in the world of sales, cold calling presents one major challenge: establishing the initial connection with a potential buyer who is a total stranger. […]

[ 0 ] Aug. 4, 2014

Small Business, Retailers and M-Commerce

By Greg Smith President and CEO of Accudata Technologies In this day in age, small businesses and retailers can no longer ignore the demands of mobile commerce (m-commerce). In fact, U.S. consumers will make $18.2 billion in purchases on their smartphones this year, according to research firm eMarketer Inc. That number is up 143% from […]

[ 0 ] Aug. 4, 2014

Steamlining Social Media Efforts

By Kelly Meeneghan Peters Manager, 1&1 Internet, Inc. www.1and1.com Communication is key when interacting with your customers. Today many businesses have adapted to the new generation of online interaction through social media by creating Facebook and Twitter accounts specifically to reach their target audience. However, many small businesses fail to see the benefits of investing […]

[ 0 ] Aug. 4, 2014

Your Employees and the Theory of 21

Using the Theory of 21 to identify your employees. By Chuck Reaves “For every person who will say yes, there are twenty who will say no. For a positive response you must find the twenty-first person.” – The Theory of 21 The CEO of an electronics company had an idea. He was a solid business […]

[ 0 ] Jul. 28, 2014

Convert Your Business To A Franchise

Have you considered converting your existing business to a franchise? A pro offers insight. By Brandon Moxam, U.S. Lawns More and more business owners are realizing their dreams of expanding their business and growing their revenues through franchising. Franchising—an arrangement where one party grants another party the right to use its trademark or trade name […]

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