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Tag: "SBOMAG Newsletter"

[ 0 ] Feb. 8, 2016

Fixes For Three Top Marketing Mistakes

Three key fix-it tips for common marketing mistakes.  By Maria Dykstra You’ve built your website and launched your social channels; so now the customers will come pouring in, right? Right? Is anybody out there? Don’t feel bad, we all wish it worked this way, but it rarely does. Even if you feel you have a […]

[ 0 ] Feb. 8, 2016

Increase Your Emotional IQ

Your Emotional IQ matters—here’s how to increase yours. By Kevin McHugh Leadership development programs designed to increase emotional intelligence have matured during the last 15 years. So why haven’t we seen a big change in the way executives relate to one other? Despite reading books and articles, taking assessments and attending seminars, leaders still lean toward […]

[ 0 ] Feb. 8, 2016

Diversity, Inclusion and Bias In the Workplace

Three crucial questions for uncovering unconscious bias in the workplace. By Natalie Holder Diversity and inclusion have definitely grown up over the past 20 years. Studies have shown that diversity management tops the list of priorities that businesses will have in the coming years. And, within the last 10 years, there has been an explosion […]

[ 0 ] Feb. 1, 2016

Dealing With a Rogue Employee

What SMBs Need To Do When an Employee Goes Rogue By Eduard Goodman We’ve all seen or heard about it: the employee who insults the customer, tells off the boss, and quits their job in a memorable blaze of glory. It’s a spectacular display, but unhappy workers aren’t always so demonstrative. Some quietly seethe for […]

[ 0 ] Feb. 1, 2016

3 Ways To Profit From Change

Three strategies that will help you gain and profit from change.  By Dr. Joey Faucette The most common remark I hear in coaching business people today is, “We’ve gone through a lot of changes and more are coming.” Ironically, each client believes their situation is unique. You’re not. It’s all of us. Some of us […]

[ 1 ] Feb. 1, 2016

Pop-Up Stores Ideal For Building Business

Pop-up Stores Can Help a Small Businesses Reach More Customers By Melissa Gonzalez Pop-up stores provide a number of invaluable opportunities for small businesses to reach existing and new customers. From sales to marketing to merchandising, short-term brick and mortar environments can teach owners a lot about how they can better target their customers and […]

[ 0 ] Jan. 25, 2016

Guerrilla Marketing Strategies

Consider freebie giveaways in your guerrilla marketing strategies. There are a lot of items you include that won’t cost a thing. You’re in business because you offer a product or service that delivers desirable benefits. You’re in business because you’re better than many of your competitors. You’re in business because you want to earn hefty […]

[ 0 ] Jan. 25, 2016

International Expansion

Are you thinking of expanding your business internationally? Follow these tips and strategies on international expansion.  By Bill Redfern CEO and Founder of A Buyer’s Choice Home Inspections Once a business owner has established a strong presence within his or her home country, a common next step is to take the concept internationally to broaden […]

[ 0 ] Jan. 25, 2016

Small Business Growth

Don’t Be Timid With Your Small Business Growth Plans Corporate Development Expert Says CEOs & Entrepreneurs Shouldn’t Sell Their Vision Short Variety in business is generally good, but when it comes to profit, small business growth and revenue, an entrepreneur’s expectations should be fairly singular – go big. That’s according to small business growth development […]

[ 0 ] Jan. 18, 2016

Innovation and New Ideas

Innovation is the key to your long term success.  There’s no shortage of fanfare for the hottest corporate buzzword of the past several years – innovation. Innovation is the quality desired by business leaders, who tend to believe that if you’re not innovating, you’re dying a slow death. While volumes have been written about the […]

[ 0 ] Jan. 18, 2016

Creating A Trust & Choosing A Trustee

Tips and strategies on building a trust and choosing a trustee.  The greatest transfer of wealth in history is happening right now, according to a study from the Boston College Center on Wealth and Philanthropy. A staggering amount – $59 trillion – is projected to be passed down to heirs, charities and taxes between now and […]

[ 0 ] Jan. 18, 2016

Your Financial Well-Being

How To Hunt Your Way To Financial Well-Being As dazzling as a high rate of return sounds to every investor, people need to understand what they’re “hunting” with before chasing certain financial goals, says prominent speaker and financial advisor Jeff Brummett. This is key to financial well-being. “A middle-class investor is probably better aiming for […]

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