By Alan Chung According to the January report from the National Federation of Independent Business, economic optimism among small business owners is at a near record low. But innovative mobile marketing solutions are helping merchants boost sales and confidence levels. Research shows that mobile marketing is now far more effective than traditional marketing tactics. Businesses [...]
Tag: "SBO Newsletter"
Here’s an infographic from Uprinting.com on your business card and making it more social media friendly:
By Christophe Primault, CEO of CloudWork How do you take a feel good product and turn it into a business tool? The latest round of Google Glass presentations wrapped up at SXSW last week, and while the hype level was high, the reality factor was low when speaking of the app that let’s you pair [...]
By Jared Isaacman We’ve all seen the restaurant shows like Restaurant: Impossible, Bar Rescue and Kitchen Nightmares that help restaurants resurrect their failing eatery, get out of debt and revamp to revive profitability. But, not every restaurant has the luxury or good fortune of being saved from failure by one of these so-called “reality” shows. [...]
By Meredith K. Olafson The Affordable Care Act will help small businesses by lowering premium cost growth and increasing access to quality, affordable health insurance. Depending on whether you’re a small employer or a larger employer, different provisions of the Affordable Care Act may apply to you as described below. 1. Businesses with Fewer than [...]
By Christian Twardawa of Paessler Good employees are a scarce commodity. But what do companies do to find qualified individuals? Many companies resort to searching desperately. We are constantly looking for good employees as well, but we have realized that desperation alone just isn’t enough. Based on my experience, I would recommend the following five [...]
By Suzanne Browne I never really set out to be an entrepreneur. Instead I set out to be successful. Success to me means understanding the value of things, not the price. The value of hard work, honesty, trustworthiness, courageousness, belief and boldness is priceless. So whether you are a stay at home mom or a [...]
Scambook, the online resolution platform dedicated to obtaining justice for consumers, recognizes that Craigslist offers great deals, but there are safer ways to utilize these local classifieds and reduce the risk of being scammed. Whether consumers are buying, selling, or browsing, scammers are always thinking of new schemes to defraud users that can lead to [...]
Why Work Doesn’t Happen At Work Jason Fried has a radical theory of working: that the office isn’t a good place to do it. In his talk, he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work.
How to stay ahead in business: make your calendar your new marketing assistant Want to ensure you do all the things needed for marketing and communicating your business’ progress? Put it on your calendar – Today! There are many things that you can turn into repeating events, such as social media posts, email campaigns, blogging, [...]
The National Federation of Independent Business owners has put together an interesting infographic on small business and the credit conundrum. (You can drag the graphic to your desktop and save.)
Memorable Presentations Require You To T.H.I.N.K. By Kevin E. O’Connor, CSP Too many presenters say things like: “I know you can’t read this but…” “This is pretty dull stuff so I’ll try to get through it quickly.” “You may be bored by my presentation today but it is really important.” “Let me tell you a [...]