By Nick Overmann As the economy continues to tread water and remain stagnant with moderate consumer spending, marketing budgets have been falling at an alarming rate as many companies begin cost cutting measures. Spending cuts always seem to begin with marketing expenditures. Small business owners are being forced to only use operating expenditures that produce […]
Tag: "SBO Newsletter"
– Mobile analytics tool offers insights into the behavior of website visitors for small and medium businesses Small and medium businesses should regularly check the most important statistics behind their website. The success of marketing and advertising efforts can be measured by the number of site visitors and their perceived behavior. As a result, the […]
Steve Nicholls, author of Social Media in Business, Offers 10 Tips to Write a Policy That Promotes Growth and Protects Against Risk- Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up […]
Taxpayers will run into an alphabet soup when they go to their tax preparer this spring. In addition to credentials that taxpayers might already know, such as “CPA,” many other combinations of letters can tell you a lot about the expertise of the person who prepares your tax return. Generally, the more advanced the preparer’s […]
Half of US consumers (54 percent) worry about the risk of their details being compromised each time they input them into a business website, according to research released today by 1&1 Internet, Inc., www.1and1.com, a global leader among Web hosts. From a study of more than 400 US adults, 29 percent have walked away from […]
Ever wonder where all those addictive infomercials originate? Like California’s Silicon Valley, the Northeast has given rise to a similar infomercial mecca stretching from New England to the Philadelphia suburbs. One infomercial agency, Concepts TV Productions in Boonton, New Jersey remains at its center. Founded by Montville, N.J., resident and Brooklyn native Collette Liantonio in […]
What Our Language Habits Reveal In an exclusive preview of his book The Stuff of Thought, Steven Pinker looks at language and how it expresses what goes on in our minds — and how the words we choose communicate much more than we realize. Linguist Steven Pinker questions the very nature of our thoughts — […]
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, announced that Sean Falk, multi-brand franchise owner and former Marine, is the chairman of the 2013 Multi-Unit Franchising Conference, which will be held March 27-29 at Caesars Palace in Las Vegas. Falk began his career in franchising 14 years ago, after serving in […]
By Dr. Ray Benedetto and Tom Walter What are you going to do to make your company better in 2013? Shooting for financial targets is hardly enough. Chasing financial goals is futile if the company lacks the human talent necessary to achieve such goals. In brief, making any company better depends on how leaders retain […]
By Hannah Marr Google Plus, also known as Google+ or simply G+, is the search giant Google’s very own social network. If you’ve heard of it, you may not have one; if you have one, you may not even use it. Despite being a little over a year old, Google+ has not yet reached the […]
The Case For Collaborative Consumption In her talk, Rachel Botsman says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.
When New York’s Hyatt 48 Lex recently offered club memberships to nonguests who could use the hotel’s lounge, boardrooms and other public facilities for a monthly fee, management probably didn’t expect one of the hotel’s boardrooms to double as a fashion runway. But this is Manhattan. “One of our members is a bridal dress designer,” […]