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Tag: "SBO Newsletter"

[ 0 ] Sep. 15, 2014

Avoiding These Key Factors of Failure

What are the key factors of failure and how can your business avoid them? By Sheryl Southwick According to the U.S. Small Business Administration, over 50 percent of small businesses fail in the first five years. And though there are thousands of books, blogs, and magazines devoted to how to make a business a success, […]

[ 0 ] Sep. 15, 2014

Should Your Company Consider Gamification?

Gamification is on the Rise – Why Your Company Should Think Twice By Adam Hollander Gamification has become a real buzzword over the last few years.  The idea of applying game mechanics to incent behavior has really taken hold; new articles and statistics are published almost every day and we’re seeing huge numbers of enterprise […]

[ 0 ] Sep. 15, 2014

Commitment Needed To Achieve Dreams

To achieve your dreams, you must have commitment. The author shares insight on how you can develop and practice commitment. By Sourena Vasseghi Perhaps the most common reason people don’t achieve their big dreams is they fail to commit—not only to the big picture but to the fundamentals. Largely because of my multiple handicaps from […]

[ 0 ] Sep. 8, 2014

Public Speaking Fears and Facts

By Ruth W. Crocker Larry’s boss was so pleased with his work performance that he asked Larry to give a fifteen-minute presentation to the entire department of twenty-five people. Larry felt confident about his work, but not about standing up and talking about it. In fact, it was the last thing he wanted to do. […]

[ 0 ] Sep. 8, 2014

Take Your Digital Marketing Mobile

By Tamara Weintraub ReachLocal If you’ve ever looked up another business on your smartphone’s browser or via an app, you know how easy it can be to find what you’re looking for. But if you’re a local business that’s not showing up in mobile search results, then you are likely missing out on tons of […]

[ 0 ] Sep. 8, 2014

PR Marketing Strategies To Get You Noticed

This is a great time of year to ramp up your pr marketing campaigns. Nancy Gerstein, CEO of Creative Marketing Associates shares some of her strategies: With the economy on a slow but steady rebound, entrepreneurs and small businesses are coming out of survivalist mode and looking for new ways to grow.  Small business owners […]

[ 0 ] Sep. 1, 2014

J.E. Karp On The Power of Service

Customer service expert get to the core of great service in new business allegory.  The Power of Service: Service Through the Eyes of Customers by J.E. Karp  Five Tips On How To Increase Sales Through Customer Satisfaction  Book Excerpt: “Right,” agreed Josh. “Well, obviously the People who work at Kat’s Seafood Paradise understand how critical […]

[ 0 ] Sep. 1, 2014

5 Easy Ways To Green Your Business

By Spirit Joseph Small business owners are always looking for simple and cost-effective ways to add value to their business and positively influence their communities. You may want to consider setting up a plan to green your business and workplace. According to a National Small Business Poll, 10 percent of small business owners claim that […]

[ 0 ] Sep. 1, 2014

Managing Your DIY Website

Part of being your own boss is taking care of every detail such as managing your website. You can do it easily and cost-effectively with a Do-It-Yourself website design solution. By Kelly Meeneghan Peters, Manager 1&1 Internet, Inc. (www.1and1.com) Adapting to another person’s management style and answering to anyone other than yourself can cause great […]

[ 0 ] Aug. 25, 2014

Top Five Myths About Online Marketing Solutions

By Kris Barton Chief Product Officer, ReachLocal As a small businesses owner, you have more at stake than owners of larger companies. Minor changes – in revenue, employees or product – can tip the scales toward or away from growth and overall business health. So, it’s that much more important that you understand some of […]

[ 0 ] Aug. 25, 2014

Five Things To Know About Antitrust Class Action Lawsuits

By Kellie Lerner & Meegan Hollywood Robins, Kaplan, Miller & Ciresi L.L.P As a small business owner, you often wear multiple hats while juggling the many demands of operating your own company.  While the end goal of this balancing act is to increase revenue and maximize profitability, many small businesses neglect an obscure but profitable […]

[ 0 ] Aug. 25, 2014

7 Deadly Sins of Google Adwords

By Sheri Firstenberg AdWords is both an easy-to-get-started and difficult-to-master tool for online advertisers. Although setup can be simple, there are many in-depth features eCommerce owners may not understand or simply overlook. Here’s a look at seven Adwords sins that could be killing your ROI. 1. Choosing Search Network with Display Select When you add […]

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