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Tag: "sales promotions and sales growth"

[ 0 ] Jul. 11, 2013

Applebee’s Sees Value Promotion As Key To Sales

Applebee’s launched its “Two for Twenty” meal deal at the start of the recession and has kept the promotion in place amid the slow recovery, as consumers continue to count their pennies in the face of higher payroll taxes. “Having a signature every-day value product, like ‘Two For Twenty’ in our case, or the ‘Foot […]

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