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Tag: "Nick Overmann"

[ 0 ] Feb. 4, 2013

Managing Marketing Dollars Through ROI Calculation

By Nick Overmann As the economy continues to tread water and remain stagnant with moderate consumer spending, marketing budgets have been falling at an alarming rate as many companies begin cost cutting measures. Spending cuts always seem to begin with marketing expenditures. Small business owners are being forced to only use operating expenditures that produce […]

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