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Tag: "NBA"

[ 0 ] Apr. 9, 2012

Jeremy Lin: Emotional Attachment To A Brand

Jeremy Lin Shows Marketers Emotional Attachment to a Brand Still Alive The success of Jeremy Lin as a brand cannot be understated.  As much as Lin serves as an example of how a brand can reach a “tipping point” and develop a vast follower-base, his story also shows marketers and advertisers that “pathos,” or emotional […]

[ 0 ] Mar. 28, 2011

STARTING A BUSINESS: MAGIC JOHNSON

When you hear the name Earvin “Magic” Johnson, Jr., the first thing that comes to mind is basketball. Yes Johnson is a former point guard for the Los Angeles Lakers with five NBA championships, three MVP awards, and an Olympic gold medal. But the basketball hall of famer is also a philanthropist and savvy businessman. […]

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