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Tag: "millennial parents"

[ 0 ] Oct. 8, 2013

Trend Watch: Millennial Parents Shift To Cheaper Brands

About 40% of Americans between the ages of 18 and 34 are already parents, and the percentage is on track to double in the next decade or so, according to a study from Barkley that calls into question some of the conventional wisdom surrounding Generation Y. Millennials are every bit as pragmatic and frugal as […]

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