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Tag: "McDonald’s"

[ 0 ] Apr. 16, 2013

Restaurants Generate The Most Social Media Chatter

Restaurants dominated social media conversations last year, with Starbucks, Burger King and McDonald’s each generating more than 2 million comments, according to research from PQ Media/uberVU. The report also found that the top three categories — restaurants, beverages and consumer technology — generated 70% of the social media conversations in 2012.

[ 0 ] Oct. 15, 2012

McDonald’s Testing PayPal In France

PayPal is in the early stages of what may be a blockbuster mobile payments deal with McDonald’s Corp, the world’s biggest hamburger chain. McDonald’s is testing a mobile payments service featuring PayPal at 30 of its restaurants in France. Earlier this year, McDonald’s ran demonstrations of a broader PayPal mobile payments service at its franchisee […]

[ 0 ] Jun. 4, 2012

Even Health-Conscious Consumers Eat Fast-Food

Many health-conscious U.S. adults, who belong to a gym and buy local or organic food, had lunch in a fast-food restaurant in the last month, a survey found. Market consumer research firm Scarborough found 74 percent of the health-conscious consumers — 21 million American adults — visited a fast-food restaurant for lunch in the past […]

[ 0 ] May. 9, 2012

McDonald’s Might Phase Out Foam Beverage Cups

In response to a 2011 shareholder resolution filed by shareholder advocacy organization As You Sow, McDonald’s Corporation confirmed that it is taking a step toward the possible phase-out of polystyrene foam beverage cups. The company has notified As You Sow that, “McDonald’s is currently testing a double-walled fiber hot cup, as the company continues to […]

[ 0 ] Dec. 26, 2011

Ray Kroc Created An Empire We Call McDonald’s

“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” —Ray Kroc How do you create a restaurant empire and become an overnight success at the age of 52? As Ray Kroc said, “I was […]

[ 0 ] Sep. 14, 2011

McDonald’s U.K.: Sustainable For 2012 Games

McDonald’s U.K. has tapped fashion designer Wayne Hemingway to conceive a 100-percent recycled uniform for its 85,000 staff members in time for the 2012 Olympic Games, which will be held in London. According to the Guardian, the uniforms will be part of Hemingway’s Worn Again label, which “upcycles” clothes; meaning clothes are collected in store, reprocessed […]

[ 0 ] Sep. 12, 2011

Keeping Menu Options Fresh For 26 Million A Day

Keeping a restaurant’s menu fresh is a constant challenge for any chef. Now imagine your restaurant is frequented by 26 million people — every day. That’s the challenge faced by Chef Dan Coudreaut and his team. As director of culinary innovation for McDonald’s USA, Coudreaut is charged with keeping patrons at the 14,000 McDonald’s happy […]

[ 1 ] Aug. 22, 2011

Innovate & Fine-Tune To Grow Your Business

Entrepreneurs must listen to the marketplace and innovate, fine-tune their product/service offerings to grow new business. McDonald’s is a great example. Every April McDonald’s India executives hold an offsite meeting to chart the brand’s future growth plans and consider modifications to its menu. At the 2009 meeting, the team felt that while McDonald’s India had […]

[ 0 ] Jul. 14, 2011

BIG CHAINS ARE GOING ‘GREEN’ TO LURE MORE BIZ

Quick-service operators such as Chick-fil-A, KFC and Subway have recently embraced higher efficiency components. Meanwhile, McDonald’s, which began testing carbon footprint-reducing practices across its entire global system in 2007, has a handful of franchisees in its system exploring green innovations. For example, Cary, N.C., owner/operator Ric Richards installed NovaCharge electric vehicle charging stations at his McDonald’s unit in […]

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