Celebs, Bravo-lebrities, rappers and models are all cashing in with their own “lifestyle brand.” According to Dr. Tom Guarriello of Truetalk Consulting, “A lifestyle brand is a variety of objects that are surrounding a particular cultural way of living a modern life. Nike is not a lifestyle brand, although the ‘just do it’ mentality can [...]
Tag: "Martha Stewart"
This fall, Martha Stewart Living Omnimedia (NYSE: MSO) will present its “American Made” program for the second year, as announced by Martha Stewart today at the Smithsonian Craft Show. The artisanal fair and workshop will be held October 16-17 at Grand Central Terminal’s Vanderbilt Hall. “American Made” is a movement for individuals and communities that [...]