Back in 2004, USA Network used stickers to promote its show: Traffic: The Miniseries. They affixed 50,000 of their stickers to $1 bills that were distributed in New York and Los Angeles. The Humane Society has done it, too.
Marketers fiercely battle for sales and it seems as though everything is up for grabs as a billboard. An Internet casino once paid a couple $15,000 to name their newborn son “GoldenPalaceDotCom” Silverman as a way of promoting their venue. The same casino once paid a woman to tattoo their URL on her head.
In today’s economy, being a small business owner is a tough job. There are constant demands on time, decisions to be made, and stress about the company’s bottom line. For entrepreneurs who think that multitasking is the answer, numerous studies have shown that multitasking is not an efficient way to work. It has even been [...]
The NBA uniforms will take be copying European soccer clubs by selling advertisements on the jerseys. The ads are expected to be 2 inch by 2 inch patches.
KFC rescued a small Indiana town that needed new fire hydrants. The company shelled out $7500 to post Fiery Grilled Wings ads on three hydrants in exchange for getting the town some new gear.
Smart Transaction Systems (STS), provider of innovative gift card & loyalty card solutions, has released an app that enables businesses to process gift and loyalty card transactions using any of Apple’s mobile touch-screen products. The Gift & Loyalty App uses QR codes on the back of cards to process transactions, offering small businesses a convenient [...]
Sikorsky Innovations, the technology development organization of Sikorsky Aircraft Corp., has initiated its 2nd Entrepreneurial Challenge, expanding on its inaugural challenge that was completed in the spring. The challenge is open to any small company with revenue under $5 million, including newly formed and pre-revenue entities. Submissions are due no later than 5 p.m. EDT [...]
The New York Business Expo and Conference is set for October 17, 2012 at The Javits Center in New York City. The event will include seminars, a trade show, exhibits, social media tips and trends, a business makeover competition, speakers and more. Contact the NY Business Expo for more info.
An IHOP restaurant in Bloomfield, NJ is catering to mourners. The restaurant already caters to schools, community groups and religious organizations and decided to reach out to those attending funerals with a place to book their after-service gathering.
Lois Hamblet, CEO of Ziptip, Inc., a mobile payments solution designed specifically for the payment of tips and gratuities for service workers, has been interviewed by Alex Walsh of Pymnts.com as part of Pymnts.com’s Innovators Series. Pymnts.com is an online media channel that captures commentary, information, news and analysis on “what’s next” in the payments [...]
Unitrends is proud to announce the collaboration with Natural World, a manufacturer from Spain. The main goal of Natural World is the production of quality and comfort footwear, respecting the planet from the beginning until the end of its production process. Daniel Portela, Director of Sales for the U.S. states: “We are really very excited [...]
New research released today by CompTIA, the non-profit association for the information technology (IT) industry, suggests that businesses can improve communications, recruiting, customer relationships and other processes by expanding their social engagement beyond well-known public sites. “Social media and social networking are widely recognized terms associated with large public sites like Facebook, Twitter and LinkedIn,” [...]