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Tag: "marketing misshap"

[ 0 ] Oct. 30, 2012

Marketing Misshap: BBH Labs

A huge marketing faux pas happened when BBH Labs paid people $20 a day to wear branded-T shirts and act as Wi-Fi hotspots. Consumers viewed it as a terrible form of exploiting homeless people and the campaign bombed.  But, many remember it to this day.

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