How do you create and build a brand? To create a compelling brand, you have to capture more than just the market share, you capture the total mindshare –that is, minds, hearts, soul and hence the unimpeachable trust of your customers. That is what leads to brand loyalty. Libby Gill, veteran management consultant and author […]
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Naming your business is an exciting process. The name you choose not only tells the world who your company is, but it provides information on the attitude of your firm and the tone. Of course, you must follow the basics: such as name the company for today and tomorrow. Here are some additional considerations from […]