Krispy Kreme began life as a wholesaler, and somewhere between one-quarter and one-half of its revenue comes from doughnut sales to supermarkets and convenience stores, but a new store design aims to shake up that balance. The chain plans to open 157 smaller U.S. stores by 2017 that will focus strictly on higher-profit retail sales, […]
Tag: "Krispy Kreme Comeback"
Krispy Kreme still has only 2.1 percent of the U.S. coffee and snack shop market, compared with Starbucks’s 36 percent and Dunkin’s 25 percent, according to market-research firm IbisWorld, but the company is making a comeback. In the three years following Krispy Kreme Doughnuts’ initial public offering in 2000, its shares soared 840 percent, despite a bear market. The […]