STAR BRANDS: A Brand Manager’s Guide to Build, Manage & Market Brands Carolina Rogoll, a successful branding professionals and educator, will release her new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands (Allworth Press) June 2, 2015. With her unique experience as both a brand manager at the world’s largest […]
Tag: "how to create your brand"
Branding your small business is key. Few attributes are more essential to a company’s success than strong, positive brand recognition. How the world perceives a company’s brand can spell the difference between a strong, thriving industry leader and an also-ran. But the old ways of branding have fallen by the wayside. At one time, companies […]
By Dan Antonelli CEO & Creative Director, Graphic D-Signs, Inc. Don’t let nostalgia, “nephew art,” and a poor identity hold your business back. It’s understandable why many small business brands need help. Fledgling businesses often exhaust their financial resources paying for fleets, equipment, and everything else they need to get up and running. Branding becomes […]