Author of Brand Shift offers Five Tips to Help You Build a Brand in 2015 By Owen Shapiro For the past seventy years, business branding has been largely guided by principles developed in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control, and information flowed from […]
Tag: "how to build a brand"
What do Donald Trump, Jennifer Lopez, Heidi Klum, David Beckham and Suze Orman all have in common? They have each built a powerful personal brand that has propelled them to the top of their businesses, their careers, and their lives. How did they do it? We have 10 secrets to creating your personal brand. Like […]