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Tag: "Generation Y"

[ 0 ] Oct. 8, 2013

Trend Watch: Millennial Parents Shift To Cheaper Brands

About 40% of Americans between the ages of 18 and 34 are already parents, and the percentage is on track to double in the next decade or so, according to a study from Barkley that calls into question some of the conventional wisdom surrounding Generation Y. Millennials are every bit as pragmatic and frugal as […]

[ 0 ] Oct. 4, 2013

The Rise of Generation Y

Gen Y workers — those ages 18 to 32 — are ascending into management positions fastest among today’s working generations, says business whiz S. Chris Edmonds. That makes it all the more important for companies to put appropriate training and development strategies in place. “First, organizations must accept the reality of this generational shift. Expectations […]

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