TCBY (www.tcby.com), the leading frozen yogurt concept, recently expanded its footprint in Texas and is hosting a franchise open house to celebrate the opening of its newest self-serve location. The open house, which will provide an opportunity to learn more about owning your own franchise, will be held on Saturday, April 14, from 1 to [...]
Tag: "frozen yogurt franchise"
In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger. “Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says. To that effect, the frozen yogurt brand overhauled its business strategy with [...]