A new research report published by Temkin Group, The 2011 Temkin Forgiveness Ratings, provides information about the willingness of consumers to forgive companies if they make a mistake. The research is based on a survey of 6,000 US consumers who had recent interactions with 143 large US companies. USAA, Costco, and Amazon.com came out on [...]
Tag: "Forgiveness ratings by consumers"
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