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Tag: "features"

[ 0 ] Feb. 18, 2013

30.5% of Small Business Advertisers Plan To Spend More in 2013

Small business owners and decision makers are fairly optimistic about revenue projections, with 92.5% expecting their revenue to be flat or up in 2013, according to the latest Small Business Marketing Forecast by Ad-ology Research. This annual study, now in its 5th year, also reveals that small business decision makers are investing their revenue back […]

[ 0 ] Feb. 11, 2013

Dancing Around Success

Studio teaches dance and waltzes to the bank with $200,000 a year.

[ 0 ] Feb. 11, 2013

VIDEO: Giving Up The Driver’s Seat At Your Small Business

Giving Up The Driver’s Seat Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests […]

[ 1 ] Feb. 11, 2013

5 Ways To Maximize QR Codes While Avoiding Errors

At first blush, QR codes would appear to offer nothing but upside.  A quick scan of a mobile device across an odd-looking square symbol, and the user is presented with your company’s landing page, how-to video or promotion. No wonder QR Codes have proliferated in the past couple years, and are now found everywhere from […]

[ 0 ] Feb. 11, 2013

How Do Groups Get Anything Done? [Video]

Institutions Vs. Collaboration In this prescient 2005 talk, Clay Shirky shows how closed groups and companies will give way to looser networks where small contributors have big roles and fluid cooperation replaces rigid planning. Clay Shirky argues that the history of the modern world could be rendered as the history of ways of arguing, where […]

[ 0 ] Feb. 11, 2013

10 Critical Steps To Achieving Magnetic Leadership

What do the leaders of top companies do to create an inviting workplace filled with fully engaged and enthusiastic employees? Dianne Durkin, author of the book The Power of Magnetic Leadership, uses the lessons learned from dozens of successful company leaders to explain how the best leaders engage employees, set the example by showing how […]

[ 0 ] Feb. 4, 2013

Small Business & New IRS Home Office Tax Deduction

After Years of Advocating for New Rule, NASE Applauds New IRS Option Providing Simpler Calculation for the Home Office Tax Deduction As millions of small businesses nationwide prepare for the 2012 tax season, Kristie Arslan, President and CEO of National Association for the Self-Employed (NASE), the nation’s leading resource for the self-employed and micro-businesses, applauds  […]

[ 0 ] Feb. 4, 2013

Learning From Instagram’s Faux Pas

By Moe Glenner Once again, a technology-based company has exposed to the world their classic misunderstanding of change. In Instagram’s case, the failure was two-fold: a failure in planning and an even bigger failure to communicate. In late 2012, Instagram tried to generate revenue by sharing its users’ photos. (The new policy has since been […]

[ 0 ] Feb. 4, 2013

Managing Marketing Dollars Through ROI Calculation

By Nick Overmann As the economy continues to tread water and remain stagnant with moderate consumer spending, marketing budgets have been falling at an alarming rate as many companies begin cost cutting measures. Spending cuts always seem to begin with marketing expenditures. Small business owners are being forced to only use operating expenditures that produce […]

[ 0 ] Jan. 28, 2013

Faster Analytics With New 1&1 Mobile App

-        Mobile analytics tool offers  insights into the behavior of website visitors for small and medium businesses Small and medium businesses should regularly check the most important statistics behind their website. The success of marketing and advertising efforts can be measured by the number of site visitors and their perceived behavior. As a result, the […]

[ 1 ] Jan. 28, 2013

10 Tips To Write A Social Media Policy In Business

Steve Nicholls, author of Social Media in Business, Offers 10 Tips to Write a Policy That Promotes Growth and Protects Against Risk- Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up […]

[ 0 ] Jan. 28, 2013

Tax Preparation: Credentials Do Matter

Taxpayers will run into an alphabet soup when they go to their tax preparer this spring. In addition to credentials that taxpayers might already know, such as “CPA,” many other combinations of letters can tell you a lot about the expertise of the person who prepares your tax return. Generally, the more advanced the preparer’s […]

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