You are setting up a new small business. You opted to rent an outside facility from which you will run your company. How will you make your office “Wow” your clients? Here are ten tips from a pro who knows. Most of our communication doesn’t come from our mouths. We communicate nonverbally with our bodies, […]
Searching for the Under-50 Consumer. Tony Roma’s unveiled the first of its revamped and newly named Tony Roma’s Fire Grill & Lounge locations in Orlando, Fla., with a new modern look and a revamped menu aimed at winning over the under-50 crowd. The chain will spend $600,000 per restaurant to renovate two more locations in […]
Having too many choices can actually deter you from reaching your goal. Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey. Have you ever been oh-so-close to reaching a goal but then fallen short or even thrown in the towel, only to become frustrated and discouraged? […]
Holiday lights are helping build sales. Golden Corral found last year that restaurants featuring outside Christmas lights and holiday decorations earned 5% more in sales than locations that did not decorate, Golden Corral Senior Vice President of Franchising Bob McDevitt said. Restaurants that chose multicolored lights outperformed those with white lights because the colors have […]
McCafe coming to a store near you. McDonald’s plan to launch supermarket sales of its bagged coffee next year is likely to reap additional revenue, but the main goal is to raise brand awareness and spur additional restaurant sales of its McCafe beverage line, said U.S. Chief Brand and Strategy Officer Kevin Newell. The chain […]
You need to consider a plan for your business’ future. Prepare for the worst — the chance that you’ll suffer a serious injury — by designating and training an appropriate successor for your business, attorney Jack Garson says. And take into account the many other consequences by preparing contingency plans for taxes, loan obligations and […]
Need money and resources for your startup? Go!-celerator, a program born out of the entrepreneurially-minded branding and marketing company goBRANDgo!, is offering one start-up company free resources for 12 months. Interested start-up companies must enter by Feb. 1, 2014 to qualify for the go!-celerator program, which includes a year of free housing, office space, mentoring […]
Are you prepared to handle an emergency in your small business facility? Disaster can strike at any moment. That includes medical emergencies within a restaurant, something more quick-service operators are preparing their employees to deal with so customers can be protected when unexpected medical issues arise. Salsarita’s Fresh Cantina is one brand that has committed […]
Campaigner Email Marketing has put together some last minute holiday email marketing tips. 1. Give Your Customers a Sneak Peek Under the Tree – Now is the time of the year to conduct multi-phase campaigns. Some of the most successful holiday campaigns have included sending up to six or more emails throughout the day. How […]
FranTech 2014: Digital Marketing & Technology Best Practices for Franchising, which will take place April 10 and 11 in Denver. This conference is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today. Register now.
Feeling stressed right now? Take a moment to sit back and reflect on your accomplishments of the past year. In the midst of the holiday rush, setting aside time to think about your business’ accomplishments during the past year is one way to relieve some of the stress of the season, business expert Jaimy Ford […]
Pizza is superhot! Traffic at fast-casual pizza joints rose 9% this year, and top-your-own concepts grew with backing from established chains including Smashburger and Sbarro. Other hot pizza business trends this year include digital and mobile ordering, expansion to international markets and the ongoing rise in take-and-bake and carry-out sales.