How do you create and build a brand? To create a compelling brand, you have to capture more than just the market share, you capture the total mindshare –that is, minds, hearts, soul and hence the unimpeachable trust of your customers. That is what leads to brand loyalty. Libby Gill, veteran management consultant and author […]
“The way to get started is to quit talking and begin doing.” –Walt Disney, American entrepreneur and founder of the Walt Disney Company (1901-1966)
Islamic Finance is the new financial phenomenon that earned a spotlight after the global financial crisis since 2008. Awareness is rising rapidly about Islamic Finance globally. This year, UK appeared as the first non-Muslim country to host World Islamic Economic Forum and the prime minister of UK, David Cameron announced its plan to launch an […]
All of us at Small Business Opportunities and sbomag.com want to wish all of you a safe and happy holiday season. As we look toward 2014, we are cheering for you to have the best year ever. May all your dreams come true.
The latest World Bank Doing Business report suggests Romania now has a better environment in which to launch a business than Italy, Luxembourg, Sweden, Switzerland and other OECD economies. With the report now in its 11th year, Doing Business 2014: Understanding Regulations for Small and Medium-Size Enterprises analyses the impact of regulations throughout the business […]
“Success consists of going from failure to failure without loss of enthusiasm.” –Winston Churchill, British Prime Minister (1874-1965)
We are in a partnership with the eBay Small Business Center to bring you up to date information and resources on starting a small business. Bookmark the http://cc.ebay.com/small-business-info/ site and visit often. And check back here at sbomag.com for daily updates and posts on starting and running your small business.
You are setting up a new small business. You opted to rent an outside facility from which you will run your company. How will you make your office “Wow” your clients? Here are ten tips from a pro who knows. Most of our communication doesn’t come from our mouths. We communicate nonverbally with our bodies, […]
Searching for the Under-50 Consumer. Tony Roma’s unveiled the first of its revamped and newly named Tony Roma’s Fire Grill & Lounge locations in Orlando, Fla., with a new modern look and a revamped menu aimed at winning over the under-50 crowd. The chain will spend $600,000 per restaurant to renovate two more locations in […]
Having too many choices can actually deter you from reaching your goal. Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey. Have you ever been oh-so-close to reaching a goal but then fallen short or even thrown in the towel, only to become frustrated and discouraged? […]
Holiday lights are helping build sales. Golden Corral found last year that restaurants featuring outside Christmas lights and holiday decorations earned 5% more in sales than locations that did not decorate, Golden Corral Senior Vice President of Franchising Bob McDevitt said. Restaurants that chose multicolored lights outperformed those with white lights because the colors have […]
McCafe coming to a store near you. McDonald’s plan to launch supermarket sales of its bagged coffee next year is likely to reap additional revenue, but the main goal is to raise brand awareness and spur additional restaurant sales of its McCafe beverage line, said U.S. Chief Brand and Strategy Officer Kevin Newell. The chain […]