CTR means “Click-Through Rate” and that is a way to measure the impact of your ad campaign. Here’s how it is derived: divide the number of users who click on an ad by the number of times an ad was served up to view.
Sony announced the launch of the lightest touch screen 6″ eReader device ever, Reader Wi-Fi (PRS-T1), providing the most natural and immersive reading experience yet for book lovers. The new Reader Wi-Fi builds on the popularity of last year’s line, while reducing size and weight and incorporating new and enhanced features. At under 6 ounces […]
The cost per thousand impressions: this means that for every 1000 page views your banner ad receives you will receive the dollar value earned. Average CPMs range from $2 to $4 and more lucrative ad networks earn their partners up to $5-$8 per 1000 page views and sometimes even more.
In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger. “Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says. To that effect, the frozen yogurt brand overhauled its business strategy with […]
McDonald’s U.K. has tapped fashion designer Wayne Hemingway to conceive a 100-percent recycled uniform for its 85,000 staff members in time for the 2012 Olympic Games, which will be held in London. According to the Guardian, the uniforms will be part of Hemingway’s Worn Again label, which “upcycles” clothes; meaning clothes are collected in store, reprocessed […]
PiggyMojo will help you come up with easy ways to bank extra money. How to save money, spend less, reach savings goals and create easy budgets are topics covered on their website: www.piggymojo.comIt is easy to get the whole family involved with their motivating tricks.
Magnolia Bakery, the New York City purveyor of cupcakes once prized by the gals on “Sex in the City” recently received state approval to sell franchises and is eyeing overseas markets as diverse as Sao Paulo, Tokyo and Doha, Qatar. The new franchises will only be sold abroad, according to the store’s co-owner, Steve Abrams. […]
Troop Transition International, the country’s only active duty and veteran vocational training organization, who also provides job placement, is pleased to announce its newest course offering in the form of an online training product called, “GIThrive.com.” GI Thrive is a 48 hour online roughneck training course for those veterans who would like to hit reset […]
The Bull Smoke brand aims to help consumers find an alternative to smoking tobacco cigarettes that leaves no lingering effects such as odor, ash, and other environmental waste. Electronic cigarettes have become popular in the last two years as many public and private establishments have banned cigarette smoking in the USA and other countries. The […]
The 2012 Olympics Games in London is estimated to generate $18 billion (U.S. dollars) in revenue for the economy and as it is now less than a year away, it is the perfect time for entrepreneurs to start new business ventures. The UK, with the 6th largest economy in the world, will have an estimated […]
Credit was used more than all other payment types for the second consecutive month in June, as consumers increasingly have been purchasing non-discretionary goods on credit, according to First Data Corp.’s SpendTrend report for June 2011. The privately held Sandy Springs, Ga.-based electronic payments company reported year-over-year dollar volume growth rose 8.8 percent in June, […]