Employees might or might not ask to establish links with their bosses on Facebook and LinkedIn, and VerticalResponse CEO Janine Popick says both perspectives are understandable. What’s important for your business, however, is to “make sure you’ve got a social media policy in place and be consistent with it,” she recommends.
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The Independent Community Bankers of America® (ICBA) announced that its annual “I Luv My Community Bank” campaign has returned—just in time for Valentine’s Day. This national marketing and communications campaign celebrates the amazing satisfaction customers have with their community bank. Each year we celebrate community banks by prompting consumers and small businesses to share their [...]
When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core [...]
About 33% of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17% of non-Millennials, according to a recent study from Boston Consulting Group. Younger consumers are very much interested in social media and use their friends and digital networks as persuasion to buy products. Therefore, [...]
Facebook is teaming up with the International Franchise Association. The trade association, representing more than 825,000 U.S.-based franchise establishments, said recently that Facebook has become an official member, with the intent to connect “franchisors and franchisees with tools to grow their franchise systems and better connect with customers in their communities.” Franchised companies are looking [...]
Nearly four out of 10 people (36%) who follow a hotel on Facebook and Twitter buy more from that hotel or chain, a Starwood executive told hoteliers recently. The vast majority of social media fans, however, don’t. That’s according to Justin Holmerud, a Starwood marketer who specializes in social media. Holmerud mentioned the 36% figure [...]
Online clothing store fabnob.com.au (Fabulous Nobodies) has reached an incredible milestone of over 10,000 Facebook page likes, demonstrating how online retailers can effectively use social media for brand awareness. While many businesses have struggled with the best ways to harness the power of social media, fabnob.com.au Founder Rohan Ford says Facebook can be a potent [...]