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Tag: "demographics and spending"

[ 1 ] Mar. 22, 2012

Don’t Forget About Boomers

There is a demographic group that … Holds 70 percent of U.S. wealth; Buys 62 percent of new cars; Spends 80 percent of the leisure travel dollars; Is responsible for 94 percent of consumer package goods sales. Who are these people? Believe it or not, BOOMERS (age 48 to 66), according to Media Post, women make 80 percent of the […]

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