By Peter Shankman, Principal, Shankman|Honig Hands down, the most overlooked part of running any small business is customer service. Small businesses spend hundreds of thousands of dollars on marketing, trying to convince people they’re the best, yet if they simply improve their customer service by a fraction, the customers will do it for them! Behold, […]
Tag: "customer service"
By Huge Margins, U.S. Consumers Say That Small Businesses Do a Better Job Than Big Companies of Anticipating Their Needs and Meeting or Exceeding Expectations, According to a New Poll When it comes to providing excellent customer service, big is definitely not better, according to the majority of respondents who participated in a new survey […]
Pizza Ranch has launched a new coffee program and partnership with Ethiopia Reads and the Tesfa Foundation. The chain expects to serve about two million cups of coffee in the next year, and for every pound of roasted coffee it brews, Pizza Ranch will donate 50 cents to Ethiopia Reads for its Kembata-Tembaro Literacy Initiative. […]
A customer comes into your shop or fills out your website information form and requests a lower price. Should you do it? Not without getting a benefit in return. Sure times have been tough and customers expect to get the world, but some negotiation must take place. You can offer a lower price if they […]
159 Advocacy Organizations and 30 Corporations, have partnered with American Express OPEN and Women Impacting Public Policy (WIPP) to help rally support for the third annual Small Business Saturday, on November 24, 2012. Small Business Saturday, which falls between Black Friday and Cyber Monday, is a day for dedicating a portion of holiday shopping at […]
Word of mouth is still a great marketing tool and you should plan a campaign to contact your satisfied clients and ask if they will write you a one or two sentence testimonial that you will post on your website. If at first you don’t get a good response, consider offering an incentive, such as […]
With small businesses representing more than 99 percent of businesses in the U.S., it may seem that they would have a wealth of resources to turn to for support. Yet the majority say they feel alone, according to new research by The UPS Store. The research shows small business owners feel they don’t get the […]
For the past few years, Applebee’s has quietly been experimenting with a late-night bar and club scene at restaurants around the country. Some offer karaoke and trivia nights. Others have fashioned themselves into nightclubs where patrons can gobble spinach and artichoke dip under the Day-Glo beauty of black lights. In late August, the restaurant chain […]
Event Options (www.event-options.com) is a new tool for planning your events. It has the largest selection of event products and services online—all available for rent. With thousands of items to choose from, Event Options makes it easy to plan corporate events, weddings, B’Nai Mitzvahs or other social events. It also features professional planners, photographers and […]
An IHOP restaurant in Bloomfield, NJ is catering to mourners. The restaurant already caters to schools, community groups and religious organizations and decided to reach out to those attending funerals with a place to book their after-service gathering.
Four out of 10 small-business owners are reporting positive business conditions, nearly doubling since 2010, according to a new survey by Citibank. The survey, which polled 750 small businesses across the country, reports that one-third of businesses are doing better than a year ago, with 33 percent expecting their business to grow by 10 percent […]
PsychTests.com, a pioneer in online psychological assessments, has released its newest research on the negotiation styles of people who spend their day debating, bargaining, and mediating the best deal possible. PsychTests’ results reveal that negotiation styles can vary from the diplomatic and friendly to tactical warfare. Who’s sitting across the negotiating table from you? Do […]