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Tag: "building brand loyalty"

[ 0 ] Dec. 28, 2013

Startup Saturday: Seven Key Steps To Building Brand Loyalty

How do you create and build a brand? To create a compelling brand, you have to capture more than just the market share, you capture the total mindshare –that is, minds, hearts, soul and hence the unimpeachable trust of your customers. That is what leads to brand loyalty. Libby Gill, veteran management consultant and author […]

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