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Tag: "Breakthrough Branding"

[ 0 ] Jun. 4, 2013

Breakthrough Branding: Creating A Winning Brand

If you can jot your breakthrough idea on the back of your business card, you’re on to something! Coach and founder of SelfBrand, Catherine Kuputa, says, “Forget the big idea, go for the small idea. That’s the fundamental paradox of business: big ideas are small, simple, focused and specific so they can occupy a specific […]

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