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Tag: "branding"

[ 0 ] Mar. 24, 2014

Invigorate Branding With Purpose, Passion

Branding your small business is key. Few attributes are more essential to a company’s success than strong, positive brand recognition.   How the world perceives a company’s brand can  spell the difference between a strong, thriving industry leader and an also-ran. But the old ways of branding have fallen by the wayside.  At one time, companies […]

[ 0 ] Mar. 3, 2014

5 Signs You Need To Refresh Your Brand

By Dan Antonelli CEO & Creative Director, Graphic D-Signs, Inc. Don’t let nostalgia, “nephew art,” and a poor identity hold your business back. It’s understandable why many small business brands need help. Fledgling businesses often exhaust their financial resources paying for fleets, equipment, and everything else they need to get up and running. Branding becomes […]

[ 0 ] Nov. 29, 2013

Quote of the Day: Jeff Bezos

“Your brand is what people say about you when you leave the room.” Jeff Bezos Founder of Amazon

[ 0 ] Jul. 22, 2013

Do-It-Yourself Graphic Kits For Small Business Owners

Small Business, Big Plan (www.smallbusinessbigplan.com) announces its launch with a new concept in branding for small businesses.  Offering branding kits with unique pre-formatted, ready-to-customize graphics, Small Business, Big Plan hopes to give small businesses an advantage they’ve never had before. Microbusinesses, solopreneurs–by either name, twenty-six million small businesses in the US face the necessity of […]

[ 0 ] Apr. 3, 2013

Build Your Brand With Help From Happy Employees

Companies can leverage the power of happy, engaged employees in building their corporate reputation and brand, writes speaker and consultant Kare Anderson. To do this, she writes, businesses should use employees to speak positively about the company, tapping their ideas to become ambassadors for your business’ brand, and remember that if even a few workers […]

[ 0 ] Mar. 22, 2013

Quote of the Day: McDonald’s Ray Kroc

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. – Ray Kroc. He joined McDonald’s in 1954 and built it into one of the world’s most successful brands.

[ 3 ] Oct. 24, 2012

Making A Spectacle of Your Business With Crystal Custom Eyewear

Crystal Custom Eyewear founders, Bruce Coustillas and Terry Ruffo, recognized a void in the industry of past promotional tools and the inability to reach all spectrums of a companies marketing strategy, both digital/social media and print. The first promotional and advertising product was created in 1789 for George Washington’s Presidential campaign. Until now, several industry leading […]

[ 0 ] Jun. 14, 2012

Schokologo: Your Logo In Chocolate

Schokologo was created to solve a problem which had long existed in business: how do you make marketing a business fun, while also maintaining the brand’s important professional image? The Düsseldorf company’s solution to this was simple: use the latest software and technology to transfer any brand name or company logo, slogan or motif onto […]

[ 0 ] Apr. 3, 2012

What’s Your Signature Color?

Tiffany & Co. was one of the early companies to adopt a brand and the distinctive particular shade of forget-me-not blue made it happen. In 1845, Tiffany’s printed a Blue Book catalog of their diamonds and gems. In 1878 the color had become synonymous with the brand. Today, the blue box might be one of […]

[ 0 ] May. 1, 2010

Click & Connect

You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career […]

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