Companies can leverage the power of happy, engaged employees in building their corporate reputation and brand, writes speaker and consultant Kare Anderson. To do this, she writes, businesses should use employees to speak positively about the company, tapping their ideas to become ambassadors for your business’ brand, and remember that if even a few workers [...]
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. – Ray Kroc. He joined McDonald’s in 1954 and built it into one of the world’s most successful brands.
Crystal Custom Eyewear founders, Bruce Coustillas and Terry Ruffo, recognized a void in the industry of past promotional tools and the inability to reach all spectrums of a companies marketing strategy, both digital/social media and print. The first promotional and advertising product was created in 1789 for George Washington’s Presidential campaign. Until now, several industry leading [...]
Schokologo was created to solve a problem which had long existed in business: how do you make marketing a business fun, while also maintaining the brand’s important professional image? The Düsseldorf company’s solution to this was simple: use the latest software and technology to transfer any brand name or company logo, slogan or motif onto [...]
Tiffany & Co. was one of the early companies to adopt a brand and the distinctive particular shade of forget-me-not blue made it happen. In 1845, Tiffany’s printed a Blue Book catalog of their diamonds and gems. In 1878 the color had become synonymous with the brand. Today, the blue box might be one of [...]
You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career [...]
