The ABC’s of barcodes & how you can use them to build your business.
The holidays are just around the corner and the final touches are being made to holiday marketing campaigns. Hopefully marketers and brands have included QR codes on their packaging and marketing materials – if not, they are going to be missing out on an opportunity to attract and engage consumers to buy products and services. [...]
A QR code, or Quick Response code, is a 2D barcode that can store more than 4,000 alphanumeric characters in a limited space. When you compare that to a traditional linear (1D) barcode, it’s easy to see the advantage – more information, in less space. These barcodes were originally developed by Denso Wave, a subsidiary [...]